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Anchorage Property Owners Ask What Do Millennials Really Want?


As the millennial generation is changing the way America looks at renting by being a generation of renters, Anchorage property managers ask, “What do Millennials really want in a rental property?” J Turner Research recently surveyed this generation of renters to find the answer to that question.

What Influences Millennial Rental Decisions?

When asked about the top priorities impacting rental decisions, millennials ranked location, quality of home, and price point as their top concerns. Respondents also stated that aspects enhancing their quality of life were a priority as well, specifically commute times, proximity to public transportation, value for the price, and the condition of the space they would be renting.

Deal Breakers

Millennials rental decisions can be swayed by the amenities the property has or doesn’t have to offer. Homes that feature abundant storage space, washer and dryer in the home, and a modest outdoor space make the list of “must haves.”

The list contains pool access, plenty of parking space (covered most desirable), and on-site gyms. These luxury items can increase the attractiveness of a property to millennials but are not considered deal breakers.


Meet Millennial Renter Demands

With millennial renters representing a huge portion of the rental market, property owners would do well to listen to their rental wants and feature items these renters are looking for. While you may not be able to install a pool, or have access to a gym, there are a few simple demands that are easy to offer including making the property Wi-Fi friendly, and updating the appliances, kitchen counters, flooring, and lighting fixtures. While these relatively minor changes help attract new renters, they do not need to all happen at once.

Knowledge is Power

By knowing what your renters or prospective tenants are looking for, you can maintain your property in a way that meets the demands of this new generation of renters. Attracting renters will help decrease your vacancy days by leasing the property to a tenant who desires to stay long term.


We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.