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Rental Market Analysis 101: A Quick and Accurate Guide

Close up of investor holding a magnifying glass over a small, wooden model home, market analysis concept.As an owner of a single-family rental property, you are fully cognizant of how important it is to be on top of current trends in the market. Frequently carrying out a rental market analysis is one of the finest ways to accomplish that. Whether you are looking to purchase a property or are managing one that you currently own, a rental market analysis is essential.

In addition to helping you determine an accurate rental rate for each property, a thorough market analysis will provide you with insight into what your competitors are doing. We will guide you through the process of conducting a thorough rental market analysis in the next section.

Research the Neighborhood

The first step is to gather data. This means that you should consider things like vacancy rates and average rental prices in the neighborhood. Searching online or getting in touch with a local real estate agent are two ways to accomplish this. You can comprehend what your competition is doing after you have this information.

It’s crucial to thoroughly evaluate the neighborhood in which your property is located, taking into account things like the accessibility of shops, the proximity of surrounding attractions, and the general walkability of the region. Take note of the cleanliness of the streets and how many homes appear run down or vacant. Your rental rate will be impacted by all of this information as well as how desirable an area is.

Identify Comparable Properties

Next, you will want to find several comparable properties close to your own. Look into factors such as the square footage, the number of bedrooms and bathrooms, as well as any unique features or amenities that each property may provide. Additionally, be sure to examine the property’s condition closely because a well-maintained property will rent for more than a dilapidated one. If available, photos or a walkthrough of each property can be used to ascertain this.

Rental rates are impacted by factors such as age, wear and tear, and overall condition. To obtain the most realistic image of the local rental market, it’s critical to identify properties that are as similar to your own as possible. Ultimately, investigate each property and find out the current rental rate. You can find this information by searching online, speaking with the tenant, or contacting the current property manager or owner.

Calculate the Average Rent per Square Foot

To determine the value of your property in the current market, obtaining the necessary information is critical. Determining the average rent per square foot is a critical step in this process that calls for a more thorough investigation.

You need to multiply the total square footage of all comparable properties by the total number of units in order to get the most accurate results. You will receive an average price per square foot for the area based on this computation. In terms of location, age, size, and amenities, it is crucial to make sure that comparable properties share the same features as your property.

To get the fair rent you can charge, multiply the average rent per square foot by the total square footage of your property. Keep in mind that the exact amount could change based on the location and unique features of your property.

Adjust Your Rate as Needed

But depending on a number of other conditions, you could also need to modify your rental rate. You might be able to charge more, for instance, if your property is in better condition than the others. You might even be able to negotiate a higher rent if it’s in a more desirable location or has unique features or facilities.

If the rental rate you may charge now will still be competitive with the market in the near future, you need also take into account the current state of the economy. Set your rental rate using the data you’ve obtained and your best judgment.

It’s important to conduct a market analysis on a regular basis – at least once a year – because the rental market is continuously changing. This will assist you maintain your advantage over the competition and maintain occupancy of your property.


The experts at Real Property Management Last Frontier are working for you. We can provide you with the most accurate rental market analysis in Chugiak and the surrounding areas because we have access to proprietary industry data and the requisite skills. For additional information or to receive a market analysis for your property, please Contact us online or give us a call at 907-268-4779.

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