As a Chugiak rental property owner, you realize that marketing is essential to attracting the right renters. And if you haven’t implemented virtual tours yet, you’re missing out! Offering virtual tours to potential tenants is a great way to show them your rental properties before they visit in person.
We will explore the advantages of virtual tours for rental property marketing and why every owner should use them.
Virtual Tour Basics
A virtual tour is a digital simulation walk-through of a rental property. Unlike photos, which are taken from the photographer’s viewpoint, virtual tours provide an in-depth look into every room.
Studies indicate that renters are interested in virtual tours of rental properties. According to Zumper, over 70% of renters would be willing to rent an apartment without an in-person visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours offer an engaging way for potential tenants to explore your rental properties. They allow potential tenants to explore the space and decide if it meets their needs without physically visiting the property.
Virtual tours are categorized into three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is made up of a single panoramic image compiled from multiple photographs. These tours allow potential tenants to see the whole room in one image and click and drag to explore. 360 virtual tours are simple and inexpensive to create, making them a great option for property managers just starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They let potential tenants walk through the property virtually as if they were physically present. These tours are crafted by taking multiple photographs of a rental property and combining them with special software. This may sound complex, but many user-friendly tools and services can assist you. Due to the significant time and effort required, high-end rental properties generally use three-dimensional virtual tours.
- Virtual Reality Tour. The most immersive and newest type of virtual tour is the virtual reality (VR) tour. These tours let potential tenants wear a VR headset and navigate the property as though they were walking through it. Even though VR tours are still relatively rare, their popularity is growing as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours eliminate much of the traditional hassle associated with property tours. Prospective tenants can view your rental properties from the comfort of their homes or during work hours. This is particularly advantageous for out-of-state or international renters who struggle to arrange in-person tours.
- 24/Hour Availability. Virtual tours are available to potential tenants around the clock, seven days a week. This allows them to view your rental properties at their convenience, without having to fit into your schedule. It’s an effective tool that offers them flexible viewing options.
- Increased Engagement. Evidence shows that virtual tours increase engagement. Websites featuring virtual tours retain potential residents longer than those without.
- Improved SEO. Besides increased engagement, virtual tours can improve your rental property’s SEO. Google favors fresh content, so adding a virtual tour to your property listing is a great way to update content and boost your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Opt for high-quality images and videos, and stay away from low-resolution or blurry photos. To help potential tenants grasp the details of your rental properties, use quality virtual tour content.
- Include a Call to Action. Incorporate a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to move forward, such as scheduling a showing or getting in touch for more details. Including a CTA increases the likelihood that potential tenants will rent from you.
Virtual tours offer potential tenants a sense of your rental properties without the need for a physical visit. Real Property Management Last Frontier can aid in marketing your Chugiak properties and improving your chances of finding reliable tenants. Contact us online or call 907-268-4779 today!
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